On Sun, Jul 18, 2021 at 12:45 PM Al Kossow <aek@bitsavers.org> wrote:

is supposed to be pronouced zee new or zeye new ?
>

Not that I know, but I have always said "zeenew" for the (unrelated)
embedded OS by Comer and "mount zeenew" for the software company.

Armand Hammer, the American businessman and unofficial commercial attache
to the Soviet Union, had nothing to do with Arm and Hammer baking soda,
though he did buy stock in the manufacturer after being asked about it one
too many times.  Armand was probably named after the "arm and hammer" logo
of the Socialist Labor Party, an anti-Marxist  group who favored the
development of revolutionary industrial labor unions, to which his
father belonged.