I completely agree with the fact that one of our main targets should be "decision makers" (project managers, etc.). For them, we still need to make OCaml appear as a mainstream language, with all the ecosystem that they would find for any other mainstream language. It requires to communicate a lot, publish blog posts about OCaml, talk about OCaml and projects written in OCaml in mainstream websites (StackOverflow, Reddit, etc.), and, as I said before, it should be an effort done by the whole community. It might appear less fun than hacking your preferred project, but on the long term, it may be more effective in the modern world.