Why this happens is that the keymap there is the one for the MIME buttons, not the article commands, in spite of outside the button (`C-h c E' there tells that the `E' key is bound to the command `gnus-mime-view-part-internally'), but there is no handle data associated with the button above. What provides the MIME buttons keymap there? There is neither a text property nor an overlay that provides a local map, so the keymap used there should be that for the article commands.