Using older ConTeXt minimals based on texexec.pl, I was able to
 export TEXMFPROJECT=${PWD}/texmf
in each projects directory and use fonts local to just that project. 

Switching to the latest minimal with texexec.rb, pdfetex can't find my
custom *.map files. Interestingly, it does find my custom type-*.tex
files.

What is the correct way to include fonts on a project by project basis
instead of installing them into the global ConTeXt tree?

-- 
Stuart Jansen <sjansen@gurulabs.com>
Guru Labs, L.C.