How to create multi-line headers and footers?

[Joel via ntg-context <ntg-context@ntg.nl>]

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I am creating a template for a 1-page newsletter.
At the top of every page is a huge title, below which is a block with a brief introduction to the newsletter. The body is just 200-300 words each issue--I edit it such that all of the content fits on just one-side, one page. Finally, in the footer, is contact information and some other closing details.

======TITLE <-- big title
............ <-- introduction paragraph
............
======
-------------------- <-- body text
----------======............ <-- message in footer
======

I tried placing that all into a macro called "\introduction" then calling with this 

\setupheadertexts[\introduction]
It seems when placing the macro inside \setupheadertexts, the text is reduced to a single line. Any code involving \frames{} doesn't seem to work normally. Its all compressed to a single line, then centered.
How can I put a mult-line frame or multi-line text in the headers and footers?
--Joel

 

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