\setupoutput[pdftex] \setupbodyfont[pos, eul] \starttext $$ r_{xy} = \frac{(\sum_{i}x_{i}-\bar{x})(\sum_{i}y_{i}-\bar{y})} {\sqrt{\sum_{i}(x_{i}-\bar{x})^{2}\sum_{i}(y_{i}-\bar{y})^{2}}} $$ \stoptext