texexec not finding cont-en

[Gary <pajer@iname.com>]

I know this has been asked before, but I'm not getting it.
I'm installing ConTeXt on Linux (Mandrake 9.0) with teTeX.
I've installed the default teTeX distribution that comes with Mandrake.
I've installed the latest ConTeXt beta

I've edited texexec.ini, commenting out the reference to l:/...
I've edited ... what was it ... fmtedit??  darn, can't remember, but I 
uncommented two lines that refer to cont-en and cont-nl

I've run 

texhash
texexec --make en nl
texhash

I've added to PATH:
/usr/share/texmf
/usr/share/texmf/tex/context/base
/usr/share/texmf/tex/context/config

I've made cont-en.tex and cont-en.ini executable

so far, so good.

But texexec --pdf filename.tex returns with
sh: line 1: cont-en: command not found

so cont-en is either not on the path or not executable, right?

Please be explicit:  
are we talking about cont-en.tex, cont-en.ini, or cont-en.tws?
Where is the usual place to put it?
When adding to path, is the shell environment PATH variable what's meant? or 
is there some way within ConTeXt to set a path?

What else could be wrong?

Gary