\usemodule[chart]

\starttext

\startFLOWchart
    \startFLOWcell
        \name {01}
        \location {2,1}
        \shape {action}
        \text {Potential Entrants}
        \connect [bt] {03}
    \stopFLOWcell
    \startFLOWcell
        \name {02}
        \location {1,2}
        \shape {action}
        \text {Supplies}
        \connect [rl] {03}
    \stopFLOWcell
    \startFLOWcell
        \name {03}
        \location {2,2}
        \shape {action}
        \text {Industry Competitors}
    \stopFLOWcell
    \startFLOWcell
        \name {04}
        \location {3,2}
        \shape {action}
        \text {Buyers}
        \connect [lr] {03}
    \stopFLOWcell
    \startFLOWcell
        \name {05}
        \location {2,3}
        \shape {action}
        \text {Substitutes}
        \connect [tb] {03}
    \stopFLOWcell
\stopFLOWchart

\FLOWchart

\stoptext