What am I doing wrong? Minimum example:

\setuplanguage[en][spacing=packed,patterns={en,el,ru,fr,pt}]
\definefallbackfamily
  [archimate]
  [ss]
  [Helvetica]
  [preset=range:cyrillic,
   tf=style:light,
   it=style:lightoblique,
   bf=style:regular,
   bi=style:oblique,
   force=yes]
\definefallbackfamily
  [archimate]
  [ss]
  [Helvetica]
  [preset=range:{greekandcoptic,greekextended},
   tf=style:light,
   it=style:lightoblique,
   bf=style:regular,
   bi=style:oblique,
   force=yes]

\definefontfamily
    [archimate]
    [ss]
    [Gill Sans]
    [tf=style:Regular,
     bf=style:SemiBold,
     it=style:Italic,
     bi=style:SemiBold Italic]
\setupbodyfont[archimate]

\starttext
This is English text

Στοιχείο στο επιχειρησιακό επίπεδο που

This is English text.

Элемент бизнес-уровня; агрегат сервисов

This is English text.
\stoptext

Gerben Wierda (LinkedIn <https://www.linkedin.com/in/gerbenwierda>)
R&A IT Strategy <https://ea.rna.nl/> (main site)
Book: Chess and the Art of Enterprise Architecture <https://ea.rna.nl/the-book/>
Book: Mastering ArchiMate <https://ea.rna.nl/the-book-edition-iii/>