\setupoutput[pdftex]

\usetypescript[modern][texnansi]
\setupbodyfont[modern,ss,10pt]

\setupcolors[state=start]

%Avery etiket 38.1 x 63.5 mm topspace 15 mm,
% bottomspace = 15 mm, margin 7 mm both sides,
% 21 etikettes per sheet

\definepapersize[Etiket][height=38.1mm,width=63.5mm]
\setuppapersize [Etiket][A4,portrait]
\setuppaper
    [topspace=15mm,
    backspace=7mm,
% 	cutspace=7mm,
    dx=3mm,
    dy=0mm,
    nx=3,
    ny=7,
    margin=7mm,
    width=196mm,
    height=267mm]
\setuplayout
    [topspace=4mm,
    backspace=4mm,
    margin=0mm,
    width=55.5mm,
    height=30mm,
    header=0mm,
    footer=0mm]
\setuparranging[XY]
\definelayer[Etiket][width=\textwidth, height=\textheight]
\setupframedtexts[frame=off,width=\textwidth,align=middle]

\startbuffer[Logoinhalt]
	Place of logo
\stopbuffer

\showframe

\starttext
\dorecurse{21}{%
    \setlayer
       [Etiket]
       [preset=righttop,location={left,bottom}]
       {\bfb Productname}
	\setlayer
      [Etiket]
      [preset=leftbottom,location={right,top}]
      {\switchtobodyfont[7pt]\getbuffer[Logoinhalt]}
    \placelayer[Etiket]}
\stoptext