New logo proposal

New logo proposal

[Paul Schalck]

Dear ConTeXt users and developers,

I want to submit a new ConTeXt logo to you (link to GitLab project):

https://gitlab.com/schickele/new-context-logo

I made this logo in February 2018. At the time, I was planning to do some video tutorials on ConTeXt (still work in progress), and I wanted a nice looking visual clue for the thumbnails. Recently, I made a few minor tweaks and thought it would be the right time to put it out there.

The logo comes in two different layouts (hexagonal and horizontal), and each layout comes in two color variations (multicolored and blue).

The hexagonal layout is borrowed from the unofficial ConTeXt logo that has been around for some time. I like the idea of a clean geometrical form, and the hexagon reminds me of chemistry formulas -- one of the many application fields of ConTeXt.

The seven colors have mainly an esthetic purpose. They also denote the flexibility of ConTeXt. I've added a monochromatic blue version because shiny, saturated colors are not suitable for every case, and blue is strongly associated with ConTeXt to me. Blue is also a reminder of Mark IV and LuaTeX.

The letters are set in Din17 EF, which I've licensed. I like its simple shapes combined with a round and soft touch. It avoids consciously the very connoted Computer Modern and can be seen as a modernized and also Europeanized interpretation of the TeX tradition.

This logo is just a humble proposal. Perhaps it is of some use to someone. It could also make someone else want to create and share his or her logo -- that would be great.

I'm using ConTeXt since 2006/07 for almost everything that contains text: letters, presentations, invitations, résumés, certificates, manuals, reports, flyers, university papers, book typesetting, exercise sheets, song sheets, and I'm still amazed by how powerful, flexible and reliable it is. Thanks to the whole community -- and particularly to the Dutch wizard -- for making this possible!

Greetings from Leimen, Germany

Paul Schalck
___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Taco Hoekwater]

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Hi Paul,

Nice idea, and I actually like the multi-color version although it is a 
bit too informal for some uses (but could be nice for the wiki).

It would be more coherent if the color of the squares and the color of 
the letters trailed each other around the 7 options in the writing order 
for the word “CONTEXT” (C = orange+blue, O = blue+green, N = green+red 
etc.) But perhaps that is not what you wanted? 

On the blue logo I tried a little experiment myself, using the
colors of http://group.contextgarden.net:




WDYT?

Side note: I like what gitlab does with the logo in the circle crop
for its project icon. I believe it would be neat if that could be 
formalised into the logo itself, but a simple circle crop does not
quite look right, and more advanced options like distorting the actual
squares are outside of my inkscape knowledge. And it may not look 
that good in the end, anyway …

I’ll be pleased to replace the current green logo on the wiki with
your multi-color one, assuming there is a some agreement and no
strong objections.

Best wishes,
Taco


> On 29 Jan 2019, at 00:18, Paul Schalck <schickele@web.de> wrote:
> 
> Dear ConTeXt users and developers,
> 
> I want to submit a new ConTeXt logo to you (link to GitLab project):
> 
> https://gitlab.com/schickele/new-context-logo
> 
> I made this logo in February 2018. At the time, I was planning to do some video tutorials on ConTeXt (still work in progress), and I wanted a nice looking visual clue for the thumbnails. Recently, I made a few minor tweaks and thought it would be the right time to put it out there.
> 
> The logo comes in two different layouts (hexagonal and horizontal), and each layout comes in two color variations (multicolored and blue).
> 
> The hexagonal layout is borrowed from the unofficial ConTeXt logo that has been around for some time. I like the idea of a clean geometrical form, and the hexagon reminds me of chemistry formulas -- one of the many application fields of ConTeXt.
> 
> The seven colors have mainly an esthetic purpose. They also denote the flexibility of ConTeXt. I've added a monochromatic blue version because shiny, saturated colors are not suitable for every case, and blue is strongly associated with ConTeXt to me. Blue is also a reminder of Mark IV and LuaTeX.
> 
> The letters are set in Din17 EF, which I've licensed. I like its simple shapes combined with a round and soft touch. It avoids consciously the very connoted Computer Modern and can be seen as a modernized and also Europeanized interpretation of the TeX tradition.
> 
> This logo is just a humble proposal. Perhaps it is of some use to someone. It could also make someone else want to create and share his or her logo -- that would be great.
> 
> I'm using ConTeXt since 2006/07 for almost everything that contains text: letters, presentations, invitations, résumés, certificates, manuals, reports, flyers, university papers, book typesetting, exercise sheets, song sheets, and I'm still amazed by how powerful, flexible and reliable it is. Thanks to the whole community -- and particularly to the Dutch wizard -- for making this possible!
> 
> Greetings from Leimen, Germany
> 
> Paul Schalck
> ___________________________________________________________________________________
> If your question is of interest to others as well, please add an entry to the Wiki!
> 
> maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
> webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
> archive  : https://bitbucket.org/phg/context-mirror/commits/
> wiki     : http://contextgarden.net
> ___________________________________________________________________________________

Taco Hoekwater
Elvenkind BV





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___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Clyde Johnston]

The design is new, interesting and refreshing but being a traditionalist, I can't help think that it steps a little too far away from its TeX roots.  ConTeXt is a derivation of TeX, a creation of Donald Knuth.  Here is what he said about the logo for TeX:

  "English words like 'technology' stem from a Greek root beginning with the letters τεχ...; and this same Greek word means art as well as technology.  Hence the name TeX, which is an uppercase for of τεχ."

And:

  "... it's important to notice another thing about TeX's name: The 'E' is out of kilter. This displaced 'E' is a reminder that TeX is about typesetting, and it distinguishes TeX from other system names."

The new design loses this characteristic and therefore does not distinguish it "from other system names".  The same could be said for the unofficial logo on wiki.

Personally, I think the ConTeXt logo should maintain the link with TeX and its design principles.  After all, that is how ConTeXt derived its name and functionality.  But this is just my opinion!

Clyde


-----Original Message-----
From: ntg-context [mailto:ntg-context-bounces@ntg.nl] On Behalf Of Paul Schalck
Sent: Tuesday, January 29, 2019 1:18 AM
To: ntg-context@ntg.nl
Subject: [NTG-context] New logo proposal

Dear ConTeXt users and developers,

I want to submit a new ConTeXt logo to you (link to GitLab project):

https://gitlab.com/schickele/new-context-logo

I made this logo in February 2018. At the time, I was planning to do some video tutorials on ConTeXt (still work in progress), and I wanted a nice looking visual clue for the thumbnails. Recently, I made a few minor tweaks and thought it would be the right time to put it out there.

The logo comes in two different layouts (hexagonal and horizontal), and each layout comes in two color variations (multicolored and blue).

The hexagonal layout is borrowed from the unofficial ConTeXt logo that has been around for some time. I like the idea of a clean geometrical form, and the hexagon reminds me of chemistry formulas -- one of the many application fields of ConTeXt.

The seven colors have mainly an esthetic purpose. They also denote the flexibility of ConTeXt. I've added a monochromatic blue version because shiny, saturated colors are not suitable for every case, and blue is strongly associated with ConTeXt to me. Blue is also a reminder of Mark IV and LuaTeX.

The letters are set in Din17 EF, which I've licensed. I like its simple shapes combined with a round and soft touch. It avoids consciously the very connoted Computer Modern and can be seen as a modernized and also Europeanized interpretation of the TeX tradition.

This logo is just a humble proposal. Perhaps it is of some use to someone. It could also make someone else want to create and share his or her logo -- that would be great.

I'm using ConTeXt since 2006/07 for almost everything that contains text: letters, presentations, invitations, résumés, certificates, manuals, reports, flyers, university papers, book typesetting, exercise sheets, song sheets, and I'm still amazed by how powerful, flexible and reliable it is. Thanks to the whole community -- and particularly to the Dutch wizard -- for making this possible!

Greetings from Leimen, Germany

Paul Schalck
___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Floris van Manen]

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As it is now, to me it is not so much of an improvement.
What are you trying to improve over the original?


(For the horizontal version, i’d prefer at least the correct letter values in place ;-)




.F

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___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Hans Hagen]

On 1/29/2019 12:44 PM, Floris van Manen wrote:
> As it is now, to me it is not so much of an improvement.
> What are you trying to improve over the original?
> 
> 
> (For the horizontal version, i’d prefer at least the correct letter 
> values in place ;-)
interesting: it adds up to 16

-----------------------------------------------------------------
                                           Hans Hagen | PRAGMA ADE
               Ridderstraat 27 | 8061 GH Hasselt | The Netherlands
        tel: 038 477 53 69 | www.pragma-ade.nl | www.pragma-pod.nl
-----------------------------------------------------------------
___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Hans Hagen]

On 1/29/2019 2:01 PM, Floris van Manen wrote:
>> i can imagine these numbers being language dependent .. not all languages have the X
>>
>> https://nl.wikipedia.org/wiki/Scrabble
>>
>> so you use english .. dutch is not bad either with 20
> 
> i agree, we need a native \scrabblescore function to add the total letter score at the end of each document typeset by context ;-)

This is the scrabble coun tof the luatex manual:

mkiv lua stats  > scrabble count: 513167 characters with a grand total 
of 790781

Hans

-----------------------------------------------------------------
                                           Hans Hagen | PRAGMA ADE
               Ridderstraat 27 | 8061 GH Hasselt | The Netherlands
        tel: 038 477 53 69 | www.pragma-ade.nl | www.pragma-pod.nl
-----------------------------------------------------------------
___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Hans Hagen]

On 1/29/2019 11:42 AM, Clyde Johnston wrote:
> The design is new, interesting and refreshing but being a traditionalist, I can't help think that it steps a little too far away from its TeX roots.  ConTeXt is a derivation of TeX, a creation of Donald Knuth.  Here is what he said about the logo for TeX:
> 
>    "English words like 'technology' stem from a Greek root beginning with the letters τεχ...; and this same Greek word means art as well as technology.  Hence the name TeX, which is an uppercase for of τεχ."
> 
> And:
> 
>    "... it's important to notice another thing about TeX's name: The 'E' is out of kilter. This displaced 'E' is a reminder that TeX is about typesetting, and it distinguishes TeX from other system names."
> 
> The new design loses this characteristic and therefore does not distinguish it "from other system names".  The same could be said for the unofficial logo on wiki.
> 
> Personally, I think the ConTeXt logo should maintain the link with TeX and its design principles.  After all, that is how ConTeXt derived its name and functionality.  But this is just my opinion!
But the \TeX thing is the in running text used one so that will always 
stay texie.

Hans


-----------------------------------------------------------------
                                           Hans Hagen | PRAGMA ADE
               Ridderstraat 27 | 8061 GH Hasselt | The Netherlands
        tel: 038 477 53 69 | www.pragma-ade.nl | www.pragma-pod.nl
-----------------------------------------------------------------
___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Hans Hagen]

On 1/29/2019 11:32 AM, Taco Hoekwater wrote:
> Hi Paul,
> 
> Nice idea, and I actually like the multi-color version although it is a
> bit too informal for some uses (but could be nice for the wiki).

which brings us to the wiki ... which still needs a bit more fancy css ...

> It would be more coherent if the color of the squares and the color of
> the letters trailed each other around the 7 options in the writing order
> for the word “CONTEXT” (C = orange+blue, O = blue+green, N = green+red
> etc.) But perhaps that is not what you wanted?
> 
> On the blue logo I tried a little experiment myself, using the
> colors of http://group.contextgarden.net:
> 
> 
> 
> WDYT?
> 
> Side note: I like what gitlab does with the logo in the circle crop
> for its project icon. I believe it would be neat if that could be
> formalised into the logo itself, but a simple circle crop does not
> quite look right, and more advanced options like distorting the actual
> squares are outside of my inkscape knowledge. And it may not look
> that good in the end, anyway …
> 
> I’ll be pleased to replace the current green logo on the wiki with
> your multi-color one, assuming there is a some agreement and no
> strong objections.
> 
> Best wishes,
> Taco
> 
> 
>> On 29 Jan 2019, at 00:18, Paul Schalck <schickele@web.de 
>> <mailto:schickele@web.de>> wrote:
>>
>> Dear ConTeXt users and developers,
>>
>> I want to submit a new ConTeXt logo to you (link to GitLab project):
>>
>> https://gitlab.com/schickele/new-context-logo
>>
>> I made this logo in February 2018. At the time, I was planning to do 
>> some video tutorials on ConTeXt (still work in progress), and I wanted 
>> a nice looking visual clue for the thumbnails. Recently, I made a few 
>> minor tweaks and thought it would be the right time to put it out there.
>>
>> The logo comes in two different layouts (hexagonal and horizontal), 
>> and each layout comes in two color variations (multicolored and blue).
>>
>> The hexagonal layout is borrowed from the unofficial ConTeXt logo that 
>> has been around for some time. I like the idea of a clean geometrical 
>> form, and the hexagon reminds me of chemistry formulas -- one of the 
>> many application fields of ConTeXt.
>>
>> The seven colors have mainly an esthetic purpose. They also denote the 
>> flexibility of ConTeXt. I've added a monochromatic blue version 
>> because shiny, saturated colors are not suitable for every case, and 
>> blue is strongly associated with ConTeXt to me. Blue is also a 
>> reminder of Mark IV and LuaTeX.
>>
>> The letters are set in Din17 EF, which I've licensed. I like its 
>> simple shapes combined with a round and soft touch. It avoids 
>> consciously the very connoted Computer Modern and can be seen as a 
>> modernized and also Europeanized interpretation of the TeX tradition.
>>
>> This logo is just a humble proposal. Perhaps it is of some use to 
>> someone. It could also make someone else want to create and share his 
>> or her logo -- that would be great.
>>
>> I'm using ConTeXt since 2006/07 for almost everything that contains 
>> text: letters, presentations, invitations, résumés, certificates, 
>> manuals, reports, flyers, university papers, book typesetting, 
>> exercise sheets, song sheets, and I'm still amazed by how powerful, 
>> flexible and reliable it is. Thanks to the whole community -- and 
>> particularly to the Dutch wizard -- for making this possible!
>>
>> Greetings from Leimen, Germany
>>
>> Paul Schalck
>> ___________________________________________________________________________________
>> If your question is of interest to others as well, please add an entry 
>> to the Wiki!
>>
>> maillist : ntg-context@ntg.nl / 
>> http://www.ntg.nl/mailman/listinfo/ntg-context
>> webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
>> archive  : https://bitbucket.org/phg/context-mirror/commits/
>> wiki     : http://contextgarden.net
>> ___________________________________________________________________________________
> 
> Taco Hoekwater
> Elvenkind BV
> 
> 
> 
> 
> 
> ___________________________________________________________________________________
> If your question is of interest to others as well, please add an entry to the Wiki!
> 
> maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
> webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
> archive  : https://bitbucket.org/phg/context-mirror/commits/
> wiki     : http://contextgarden.net
> ___________________________________________________________________________________
> 


-- 

-----------------------------------------------------------------
                                           Hans Hagen | PRAGMA ADE
               Ridderstraat 27 | 8061 GH Hasselt | The Netherlands
        tel: 038 477 53 69 | www.pragma-ade.nl | www.pragma-pod.nl
-----------------------------------------------------------------
___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Alan Braslau]

On Tue, 29 Jan 2019 11:32:40 +0100
Taco Hoekwater <taco@elvenkind.com> wrote:

> It would be more coherent if the color of the squares and the color of 
> the letters trailed each other around the 7 options in the writing order 
> for the word “CONTEXT” (C = orange+blue, O = blue+green, N = green+red 
> etc.) But perhaps that is not what you wanted? 

AND, any logo should be produced using MetaPost...
___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Willi Egger]

Hi,

here my humble personal thoughts:

I would say, that the multicolor version is dissecting the word ConTeXT to unidentifiable crumbles. It is to my taste to less connected to typesetting, herewith agreeing partly with Clyde.
The experiment of Taco however, has some charm. It includes the basic color of the associations blue and it shows nicely the word TeX. - I have no objection against a horizontal version, however in that case one might have to think to put TeX in its original version. Although we ow all thanks to Don Knuth, I believe that we use, as Hans mentions, the TeX logo in typesetting. It is therefore not obligatory to reflect this also in the ConTeXt group logo. 


I would welcome the version Taco prepared as a logo on the Wiki.

Kind regards

Willi

> On 29 Jan 2019, at 11:32, Taco Hoekwater <taco@elvenkind.com> wrote:
> 
> Hi Paul,
> 
> Nice idea, and I actually like the multi-color version although it is a 
> bit too informal for some uses (but could be nice for the wiki).
> 
> It would be more coherent if the color of the squares and the color of 
> the letters trailed each other around the 7 options in the writing order 
> for the word “CONTEXT” (C = orange+blue, O = blue+green, N = green+red 
> etc.) But perhaps that is not what you wanted? 
> 
> On the blue logo I tried a little experiment myself, using the
> colors of http://group.contextgarden.net:
> 
> <taco_edit.png>
> 
> 
> WDYT?
> 
> Side note: I like what gitlab does with the logo in the circle crop
> for its project icon. I believe it would be neat if that could be 
> formalised into the logo itself, but a simple circle crop does not
> quite look right, and more advanced options like distorting the actual
> squares are outside of my inkscape knowledge. And it may not look 
> that good in the end, anyway …
> 
> I’ll be pleased to replace the current green logo on the wiki with
> your multi-color one, assuming there is a some agreement and no
> strong objections.
> 
> Best wishes,
> Taco
> 
> 
>> On 29 Jan 2019, at 00:18, Paul Schalck <schickele@web.de> wrote:
>> 
>> Dear ConTeXt users and developers,
>> 
>> I want to submit a new ConTeXt logo to you (link to GitLab project):
>> 
>> https://gitlab.com/schickele/new-context-logo
>> 
>> I made this logo in February 2018. At the time, I was planning to do some video tutorials on ConTeXt (still work in progress), and I wanted a nice looking visual clue for the thumbnails. Recently, I made a few minor tweaks and thought it would be the right time to put it out there.
>> 
>> The logo comes in two different layouts (hexagonal and horizontal), and each layout comes in two color variations (multicolored and blue).
>> 
>> The hexagonal layout is borrowed from the unofficial ConTeXt logo that has been around for some time. I like the idea of a clean geometrical form, and the hexagon reminds me of chemistry formulas -- one of the many application fields of ConTeXt.
>> 
>> The seven colors have mainly an esthetic purpose. They also denote the flexibility of ConTeXt. I've added a monochromatic blue version because shiny, saturated colors are not suitable for every case, and blue is strongly associated with ConTeXt to me. Blue is also a reminder of Mark IV and LuaTeX.
>> 
>> The letters are set in Din17 EF, which I've licensed. I like its simple shapes combined with a round and soft touch. It avoids consciously the very connoted Computer Modern and can be seen as a modernized and also Europeanized interpretation of the TeX tradition.
>> 
>> This logo is just a humble proposal. Perhaps it is of some use to someone. It could also make someone else want to create and share his or her logo -- that would be great.
>> 
>> I'm using ConTeXt since 2006/07 for almost everything that contains text: letters, presentations, invitations, résumés, certificates, manuals, reports, flyers, university papers, book typesetting, exercise sheets, song sheets, and I'm still amazed by how powerful, flexible and reliable it is. Thanks to the whole community -- and particularly to the Dutch wizard -- for making this possible!
>> 
>> Greetings from Leimen, Germany
>> 
>> Paul Schalck
>> ___________________________________________________________________________________
>> If your question is of interest to others as well, please add an entry to the Wiki!
>> 
>> maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
>> webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
>> archive  : https://bitbucket.org/phg/context-mirror/commits/
>> wiki     : http://contextgarden.net
>> ___________________________________________________________________________________
> 
> Taco Hoekwater
> Elvenkind BV
> 
> 
> 
> 
> ___________________________________________________________________________________
> If your question is of interest to others as well, please add an entry to the Wiki!
> 
> maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
> webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
> archive  : https://bitbucket.org/phg/context-mirror/commits/
> wiki     : http://contextgarden.net
> ___________________________________________________________________________________

___________________________________________________________________________________
If your question is of interest to others as well, please add an entry to the Wiki!

maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
webpage  : http://www.pragma-ade.nl / http://context.aanhet.net
archive  : https://bitbucket.org/phg/context-mirror/commits/
wiki     : http://contextgarden.net
___________________________________________________________________________________

Re: New logo proposal

[Thomas A. Schmitz]

On 1/30/19 1:50 PM, Willi Egger wrote:
> I would say, that the multicolor version is dissecting the word ConTeXT to unidentifiable crumbles. It is to my taste to less connected to typesetting, herewith agreeing partly with Clyde.

It is useless to argue about taste, but it may be of interest to see how 
users react. I would agree with Willi. The colors look too random to me. 
A fine-tuned palet with  a smaller range of colors that are visually and 
intuitively related would be preferable, IMHO. But again: de gustibus 
non est disputandum; if Paul likes this look, he should by all means use 
it in his presentations and documents.  And of course, thanks for 
sharing your design with us!

Thomas
___________________________________________________________________________________
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Re: New logo proposal

[mf]

I agree with Willi.

Kind regards,

Massimiliano

Il 30/01/19 13:50, Willi Egger ha scritto:
> Hi,
>
> here my humble personal thoughts:
>
> I would say, that the multicolor version is dissecting the word ConTeXT to unidentifiable crumbles. It is to my taste to less connected to typesetting, herewith agreeing partly with Clyde.
> The experiment of Taco however, has some charm. It includes the basic color of the associations blue and it shows nicely the word TeX. - I have no objection against a horizontal version, however in that case one might have to think to put TeX in its original version. Although we ow all thanks to Don Knuth, I believe that we use, as Hans mentions, the TeX logo in typesetting. It is therefore not obligatory to reflect this also in the ConTeXt group logo.
>
>
> I would welcome the version Taco prepared as a logo on the Wiki.
>
> Kind regards
>
> Willi
>
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Re: New logo proposal

[Henri Menke]

Dear Paul,

Personally I really like your logo design, but there is one thing that
bothers me a lot, which is the non-free font.  Could it perhaps be
replaced by a free font, e.g. Fetamont?
https://www.ctan.org/pkg/fetamont

Cheers, Henri

On 29/01/19 12:18 PM, Paul Schalck wrote:
> Dear ConTeXt users and developers,
> 
> I want to submit a new ConTeXt logo to you (link to GitLab project):
> 
> https://gitlab.com/schickele/new-context-logo
> 
> I made this logo in February 2018. At the time, I was planning to do some video tutorials on ConTeXt (still work in progress), and I wanted a nice looking visual clue for the thumbnails. Recently, I made a few minor tweaks and thought it would be the right time to put it out there.
> 
> The logo comes in two different layouts (hexagonal and horizontal), and each layout comes in two color variations (multicolored and blue).
> 
> The hexagonal layout is borrowed from the unofficial ConTeXt logo that has been around for some time. I like the idea of a clean geometrical form, and the hexagon reminds me of chemistry formulas -- one of the many application fields of ConTeXt.
> 
> The seven colors have mainly an esthetic purpose. They also denote the flexibility of ConTeXt. I've added a monochromatic blue version because shiny, saturated colors are not suitable for every case, and blue is strongly associated with ConTeXt to me. Blue is also a reminder of Mark IV and LuaTeX.
> 
> The letters are set in Din17 EF, which I've licensed. I like its simple shapes combined with a round and soft touch. It avoids consciously the very connoted Computer Modern and can be seen as a modernized and also Europeanized interpretation of the TeX tradition.
> 
> This logo is just a humble proposal. Perhaps it is of some use to someone. It could also make someone else want to create and share his or her logo -- that would be great.
> 
> I'm using ConTeXt since 2006/07 for almost everything that contains text: letters, presentations, invitations, résumés, certificates, manuals, reports, flyers, university papers, book typesetting, exercise sheets, song sheets, and I'm still amazed by how powerful, flexible and reliable it is. Thanks to the whole community -- and particularly to the Dutch wizard -- for making this possible!
> 
> Greetings from Leimen, Germany
> 
> Paul Schalck
> ___________________________________________________________________________________
> If your question is of interest to others as well, please add an entry to the Wiki!
> 
> maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context
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> 

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Re: New logo proposal

[Hans Åberg]

> On 30 Jan 2019, at 20:57, Paul Schalck <schickele@web.de> wrote:
> 
> as many critics go towards "I don't see any coherence" or "to me it's just a random bunch of colored letters" or "it's hard to read the word CONTEXT", some afterthoughts in that regard (difficulty, randomness).
> 
> Personally, I like visual material that catches my attention, but does not give all away at first glance. For example a good poster or book cover. It invites me to spend time on it. And I don't have the feeling that the designer thinks I'm stupid. ConTeXt is quite sophisticated, its logo can also be a little bit more complicated than your average sportswear brand.

The E at the center might be switched with the T at center bottom. Then the lower part might be easier to read, and is in line with the original TeX logo, where the E is a lowered capital eta.


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Re: New logo proposal

[Henning Hraban Ramm]

Am 2019-01-30 um 14:00 schrieb Paul Schalck <schickele@web.de>:

> @Floris vM: I'm glad that my nemesis on the matter felt himself challenged to make his own proposal. While I think it's too minimalistic (only insiders know what 'CTX' stands for), I like your idea of the subscript 'T'. Your concept with the crosses reminded me of the visual identity of Amsterdam. I do not see, however, how it reflects better "typesetting beautiful readable typography". And it lacks some colors ,-)

You don’t need to understand the signs of a good logo (see e.g. Deutsche Bank).

Floris’ proposal is clear and looks like math, that’s TeX-y enough IMO.

Every good logo works without color, even if there is a color version.


Myself, I suggest a Dodo as mascot. (Save the \dodo !)


Greetlings, Hraban
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Re: New logo proposal

[Henning Hraban Ramm]

Am 2019-01-30 um 11:09 schrieb Floris van Manen <vm@klankschap.nl>:

>> In fact, having a pictograph instead of / along with 
>> textual content is probably a good idea.
> 
> I do agree ;-)
> 
> 
> Here’s an attempt the blend the lines in plain monochrome …
> The latter having a naive reference to the typical TeX letter dropping

I like this.

There could even be an animated version that links the twi versions (and would work in (Lua)iTeX, of course).


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New logo proposal

[Paul Schalck]

Hello again,

as many critics go towards "I don't see any coherence" or "to me it's just a random bunch of colored letters" or "it's hard to read the word CONTEXT", some afterthoughts in that regard (difficulty, randomness).

Personally, I like visual material that catches my attention, but does not give all away at first glance. For example a good poster or book cover. It invites me to spend time on it. And I don't have the feeling that the designer thinks I'm stupid. ConTeXt is quite sophisticated, its logo can also be a little bit more complicated than your average sportswear brand.

Any color choice is arbitrary to some extend. The colors I've used cover the entire hue range and are at equal distance apart (common in multicolored designs). This denotes to me not only the flexibility, and the fun of using it, but also the comprehensiveness of ConTeXt. Not only can you use ConTeXt in very different situations, you can use it in every situation (that requires typesetting).

My 2c!

Greetings,

Paul
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Re: New logo proposal

[Lars]

Although I don't think that it's a good idea to paint a car which 
doesn't work as it should in uncountable situations, I'd like to make a 
suggestion:

When you're over the decision which tone the blues and reds should have, 
please put an .ico file or similar of the logo into the CTX 
distributions. My wish has to do with the way how Windows handles 
modifications to its user interface (UI). Having a fixed location and 
naming structure for a file icon would be a big improvement.

If the CTX distribution always downloaded the logo.ico to some place 
which I just didn't find yet, ignore this mail.

Thanks sincerly, Lars.

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Re: New logo proposal

[Arthur Reutenauer]

On Wed, Jan 30, 2019 at 04:02:32PM +0100, Hans Hagen wrote:
> ok, let me add 1c ... since 2011 in the distribution there is always a file
> context-version.[pdf|png] which is a colorful representation of the current
> context version (date and time) ... probably no one ever noticed it

  I did!  I did! :-)

	Arthur
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Re: New logo proposal

[Alan Braslau]

On Tue, 29 Jan 2019 19:58:40 +0100
"Paul Schalck" <schickele@web.de> wrote:

> @Alan B: I've uploaded MetaPost files of the main version.

MP produced using pstoedit is of little interest; it is not the same as generating a graphic naively using MetaPost. Also, writing good MP code is a simple and fun exercise and displays the intentions behind any design. ;-)

Alan
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Re: New logo proposal

[Hans Hagen]

On 1/30/2019 10:31 AM, Taco Hoekwater wrote:
> Hi,
> 
> Just a quick note on logo design:
> 
> The ConTeXt logo could just as well be a set of tulips or
> some (TeX-styled) lion or a dutch cow or a windmill or
> some variation off the Pragma-ADE logo (see pragma-ade.com).
> There is no real need to display the letters “context”.
> 
> In fact, having a pictograph instead of / along with
> textual content is probably a good idea.
> 
> For use in actual text we already have \CONTEXT.
> 
> My 2c,
ok, let me add 1c ... since 2011 in the distribution there is always a 
file context-version.[pdf|png] which is a colorful representation of the 
current context version (date and time) ... probably no one ever noticed 
it (at some point i dropped the icon file)

Hans


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New logo proposal

[Paul Schalck]

Hello,

thank you all again for your reactions. A lot of interesting comments here on logo design in general and a ConTeXt logo in particular. I'm honored that the new design has found its way into the Wiki, thanks Taco!

@Lukas: I like the idea. Would be worth a try.

@Floris vM: I'm glad that my nemesis on the matter felt himself challenged to make his own proposal. While I think it's too minimalistic (only insiders know what 'CTX' stands for), I like your idea of the subscript 'T'. Your concept with the crosses reminded me of the visual identity of Amsterdam. I do not see, however, how it reflects better "typesetting beautiful readable typography". And it lacks some colors ,-)

Greetings!

Paul
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Re: New logo proposal

[Procházka Lukáš Ing.]

Hello,

thanks Paul for the nice job! The colorful hexa-shaped logo seems much prettier.

One point/suggestion - if the letters "TEX" shared the same background - be it e.g. light gray - it might be cleaner how to read ("discover") the word "ConTeXt"; it would also keep the hexagonal shape, associating chemistry; and it would also indicate or highlight relation to "TeX".

But keep my notion or feeling just personal; the new logo is "nice enough" as published on wiki.

Best regards,

Lukas


On Tue, 29 Jan 2019 19:58:40 +0100, Paul Schalck <schickele@web.de> wrote:

> Hello,
>
> thanks for your feedback. Again, I don't want to impose or dismiss anything. I wanted to share this because I believed somebody else in the ConTeXt community could be interested.
>
> @Taco: Actually, I stumbled upon the nice ConTeXt group logo recently and was wondering who made it. To answer your questions: I tried to avoid any logic or rainbow-type color sequence to create something more unique. The first square had to be in blue and the middle area in a warm color. (I played around a lot with the color combinations.) Regarding the outside circle: I tried different variations, with and without a surrounding circle or round background, with and without rounded squares, and was most pleased with this solution. It's true, "clean and simple" can easily lead to "too informal".
>
> @Clyde J: Valid point. I use the logotype with the subscript 'E' whenever I can in inline text.
>
> @Floris vM: Font, spacing, overall appealingness. No Helvetica/Nimbus Sans, which has less meaning to me for ConTeXt than a DIN-ish/technical one. Colors are fun. If you don't see it this way, it's perfectly fine.
>
> @Alan B: I've uploaded MetaPost files of the main version.
>
> Yes, the horizontal version is not very exciting nor very TeX-aware. I made this one primarily because I wanted something small for a little GUI script. Now I think it's just superfluous.
>
> Greetings!
>
> Paul


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Re: New logo proposal

[Floris van Manen]

[-- Attachment #1.1.1: Type: text/plain, Size: 826 bytes --]

> On Wed, Jan 30, 2019 at 10:15 AM Floris van Manen <vm@klankschap.nl> wrote:
> If TeX and Context are about typesetting beautiful readable typography,
> the logos as presented do not reflect that thought per se.
> At first glance is is a pile of incoherent letters and colours.
> e.g. difficult to read and memorise.
> 
> 
> perhaps a gradient on background can suggest the right orientation of reading.
> 
> 

Making things complex is easy.
The challenge remains to find a simple solution.

> In fact, having a pictograph instead of / along with
> textual content is probably a good idea.

I do agree ;-)


Here’s an attempt the blend the lines in plain monochrome …
The latter having a naive reference to the typical TeX letter dropping

e.g. always room for improvement ;-)

.F








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Re: New logo proposal

[luigi scarso]

[-- Attachment #1.1: Type: text/plain, Size: 411 bytes --]

On Wed, Jan 30, 2019 at 10:15 AM Floris van Manen <vm@klankschap.nl> wrote:

> If TeX and Context are about typesetting beautiful readable typography,
> the logos as presented do not reflect that thought per se.
> At first glance is is a pile of incoherent letters and colours.
> e.g. difficult to read and memorise.
>


perhaps a gradient on background can suggest the right orientation of
reading.

-- 
luigi

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Re: New logo proposal

[Taco Hoekwater]

Hi,

Just a quick note on logo design:

The ConTeXt logo could just as well be a set of tulips or 
some (TeX-styled) lion or a dutch cow or a windmill or
some variation off the Pragma-ADE logo (see pragma-ade.com). 
There is no real need to display the letters “context”.

In fact, having a pictograph instead of / along with 
textual content is probably a good idea.

For use in actual text we already have \CONTEXT.

My 2c,

Taco
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Re: New logo proposal

[Taco Hoekwater]

Hi,

While this discussion is going on, it is still the case that Paul’s
new unofficial logo is better than the old green one, so I did 
in fact replace the wiki logo. It will stay up until someone 
comes up with a proposal with a higher level of consensus.

Thanks Paul!

Taco

PS I tried replacing the favicon as well, but the image does
not want to scale down that much, so the favicon is still Patrick’s 
tulips.


> On 30 Jan 2019, at 10:15, Floris van Manen <vm@klankschap.nl> wrote:
> 
> If TeX and Context are about typesetting beautiful readable typography,
> the logos as presented do not reflect that thought per se.
> At first glance is is a pile of incoherent letters and colours.
> e.g. difficult to read and memorise.


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Re: New logo proposal

[Floris van Manen]

[-- Attachment #1.1: Type: text/plain, Size: 237 bytes --]

If TeX and Context are about typesetting beautiful readable typography,
the logos as presented do not reflect that thought per se.
At first glance is is a pile of incoherent letters and colours.
e.g. difficult to read and memorise.

.F


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Re: New logo proposal

[Floris van Manen]

[-- Attachment #1.1: Type: text/plain, Size: 430 bytes --]

> @Floris vM: Font, spacing, overall appealingness.
> No Helvetica/Nimbus Sans, which has less meaning to me for ConTeXt than a DIN-ish/technical one.
> Colors are fun.

Could you elaborate on how ‘fun’ in colors is defined?
I see no coherency in the color palet.


> If you don’t see it this way, it’s perfectly fine.
> 

Apparently i see different ;-)
How about a one color logo without any text?


.F


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New logo proposal

[Paul Schalck]

Hello,

thanks for your feedback. Again, I don't want to impose or dismiss anything. I wanted to share this because I believed somebody else in the ConTeXt community could be interested.

@Taco: Actually, I stumbled upon the nice ConTeXt group logo recently and was wondering who made it. To answer your questions: I tried to avoid any logic or rainbow-type color sequence to create something more unique. The first square had to be in blue and the middle area in a warm color. (I played around a lot with the color combinations.) Regarding the outside circle: I tried different variations, with and without a surrounding circle or round background, with and without rounded squares, and was most pleased with this solution. It's true, "clean and simple" can easily lead to "too informal".

@Clyde J: Valid point. I use the logotype with the subscript 'E' whenever I can in inline text.

@Floris vM: Font, spacing, overall appealingness. No Helvetica/Nimbus Sans, which has less meaning to me for ConTeXt than a DIN-ish/technical one. Colors are fun. If you don't see it this way, it's perfectly fine.

@Alan B: I've uploaded MetaPost files of the main version.

Yes, the horizontal version is not very exciting nor very TeX-aware. I made this one primarily because I wanted something small for a little GUI script. Now I think it's just superfluous.

Greetings!

Paul
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