\definefontfeature
  [default]
  [default]
  [protrusion=quality,
   expansion=quality]

\setupquotation
  [method=font]

\setupalign
  [hz,hanging]

\showframe
  [text]
  [text]

\starttext

oh hi there

“you are so”

\quotation{you are so}

here here

\stoptext