I tried something like that:
\setupinteraction[
  status=start,
  title={Introductie Time Management (Reclaim Your Live)},
  author={Cecil Westerhof},
  keyword={TimeManagement Introductie},
  color=blue,
]
\placebookmarks[chapter,section,subsection][chapter,section]
\setupinteractionscreen[option=bookmark]

Did not work. But you solution shows why: it should be state, not status. Went something wrong with copying.

Thanks.