Maybe we should start a discussion in a new thread to find out:
5) how to better promote context to new/latex users?
I think is needed a installation guide for non-technical. A guide not
only for programmers but a simple guide for dummies. Like me, I am no-developer, I write law books. Latex installation and update is very simple for beginners.
On Windows with MiKTeX, everyone can write very soon his first document.
Not so with ConTeXt, except old stand-alone installation. It's cause of
frustration and after several attempts they give up. Then they return
to LaTeX (like me too).