Many thanks, Christian: that's the way…
I added a note in the wiki:
http://wiki.contextgarden.net/Reference/en/placeformula

Best regards: OK
On 17 nov. 2011, at 14:48, Christian wrote:

Is it possible to reset the numbers which appear after invoking
\placeformula?

To be more precise, I mean the following situation:

\starttext

Euler says
\placeformula
\startformula
{\rm e}^{{\rm i} \pi} + 1 = 0.
\stopformula
The above formula will have number (1). Euler's formula is the same as the
following
\placeformula
\startformula
{\rm e}^{{\rm i} \pi} = - 1.
\stopformula
The above formula will have number (2), but for some reasons I wish to
number it again as (1).
\stoptext

I would like to have a solution which works with ConTeXt mkiv.

Thanks for any advice, and best regards: OK

\resetnumber[formula]
or
\setnumber[formula]{<insert number>}

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