Hello!
 
1. Apparently you are trying to use LaTeX files under ConTeXt. But ConTeXt files are completely different from LaTeX files!!!!! See documentations.
 
2. I am using ConTeXt under MikTeX, and there are no problems. But the executable should be pdftex, and not pdflatex.!!!  Even in texexec.ini.
 
Dan Seracu