From mboxrd@z Thu Jan 1 00:00:00 1970 X-Msuck: nntp://news.gmane.io/gmane.comp.tex.context/58399 Path: news.gmane.org!not-for-mail From: Scott Steele Newsgroups: gmane.comp.tex.context Subject: ConTeXt name/branding Date: Mon, 26 Apr 2010 18:41:43 -0400 Message-ID: Reply-To: mailing list for ConTeXt users NNTP-Posting-Host: lo.gmane.org Mime-Version: 1.0 Content-Type: multipart/mixed; boundary="===============1290384744==" X-Trace: dough.gmane.org 1272321743 26784 80.91.229.12 (26 Apr 2010 22:42:23 GMT) X-Complaints-To: usenet@dough.gmane.org NNTP-Posting-Date: Mon, 26 Apr 2010 22:42:23 +0000 (UTC) To: ntg-context@ntg.nl Original-X-From: ntg-context-bounces@ntg.nl Tue Apr 27 00:42:21 2010 connect(): No such file or directory Return-path: Envelope-to: gctc-ntg-context-518@m.gmane.org Original-Received: from balder.ntg.nl ([195.12.62.10]) by lo.gmane.org with esmtp (Exim 4.69) (envelope-from ) id 1O6X0P-0007Bs-FW for gctc-ntg-context-518@m.gmane.org; Tue, 27 Apr 2010 00:42:21 +0200 Original-Received: from localhost (localhost [127.0.0.1]) by balder.ntg.nl (Postfix) with ESMTP id 2FAC8C9C04; Tue, 27 Apr 2010 00:42:20 +0200 (CEST) X-Virus-Scanned: Debian amavisd-new at balder.ntg.nl Original-Received: from balder.ntg.nl ([127.0.0.1]) by localhost (balder.ntg.nl [127.0.0.1]) (amavisd-new, port 10024) with LMTP id Br0RjmJzPe4c; Tue, 27 Apr 2010 00:42:17 +0200 (CEST) Original-Received: from balder.ntg.nl (localhost [127.0.0.1]) by balder.ntg.nl (Postfix) with ESMTP id 27469C9C09; Tue, 27 Apr 2010 00:42:17 +0200 (CEST) Original-Received: from localhost (localhost [127.0.0.1]) by balder.ntg.nl (Postfix) with ESMTP id 3831AC9C09 for ; Tue, 27 Apr 2010 00:42:15 +0200 (CEST) X-Virus-Scanned: Debian amavisd-new at balder.ntg.nl Original-Received: from balder.ntg.nl ([127.0.0.1]) by localhost (balder.ntg.nl [127.0.0.1]) (amavisd-new, port 10024) with LMTP id APw-LlqTMarK for ; Tue, 27 Apr 2010 00:42:03 +0200 (CEST) Original-Received: from fg-out-1718.google.com (fg-out-1718.google.com [72.14.220.157]) by balder.ntg.nl (Postfix) with ESMTP id 9D927C9C04 for ; Tue, 27 Apr 2010 00:42:03 +0200 (CEST) Original-Received: by fg-out-1718.google.com with SMTP id e21so1994530fga.2 for ; Mon, 26 Apr 2010 15:42:03 -0700 (PDT) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=gmail.com; s=gamma; h=domainkey-signature:received:mime-version:received:from:date :message-id:subject:to:content-type; bh=r769lp9TOIlpj2DuMKoTqJJRLgCz0L/MIJTg4fqM1/k=; b=f0abQ2dKcycO1OkmvgMtVkhvQwM0aCDfLuoVoMUwuXFF43f6mZ3AKtCFHIYOgb9asV j9tvjqNWO5C7hdC71LHLs6JW/L5S5qCIj4Ip99a6shYR/gnCrIGTLU3fBdRGXJdDmYIB cEXvXmsUroDQbO2YxQFIyoASYxh7g3A/hvRVM= DomainKey-Signature: a=rsa-sha1; c=nofws; d=gmail.com; s=gamma; h=mime-version:from:date:message-id:subject:to:content-type; b=eVNQbElQZk9ZddwTq5N8AQ4HnrphJYOBA+ZY+aUvQ0RTLFxgD2lXcLNBlwGGRRtraO DwPNfKWPKAqRJwBB3wMk6WxOkgmCKBISrZ4wBo7jnS5Vu2XnkORw7Ro2EqPVN5FxRy04 dzkGh8vQdTGJQGRL9l+Y6skxn+HI9/B0nX3EA= Original-Received: by 10.239.189.80 with SMTP id s16mr489462hbh.43.1272321723219; Mon, 26 Apr 2010 15:42:03 -0700 (PDT) Original-Received: by 10.239.153.3 with HTTP; Mon, 26 Apr 2010 15:41:43 -0700 (PDT) X-BeenThere: ntg-context@ntg.nl X-Mailman-Version: 2.1.12 Precedence: list List-Id: mailing list for ConTeXt users List-Unsubscribe: , List-Archive: List-Post: List-Help: List-Subscribe: , Original-Sender: ntg-context-bounces@ntg.nl Errors-To: ntg-context-bounces@ntg.nl Xref: news.gmane.org gmane.comp.tex.context:58399 Archived-At: --===============1290384744== Content-Type: multipart/alternative; boundary=0016363b9a5a5a3f4f04852b7c4d --0016363b9a5a5a3f4f04852b7c4d Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Sidenote: If anyone has ever considered changing the name of the ConTeXt project, I'd like to support that. Name consistency is important, but there are two unnecessary problems that the current name creates. The first is that the unusual capitalization and pronunciation are a barrie= r to new users. I've used macro packages in the TeX family for about four years now (though it seems much longer! I can't believe for how long I was putting out such ugly papers!), but I'm now consciously trying to remember to pronounce them as tecks, latecks, zeetecks, conteckst, etc, and to type them as Tex, Latex, Xetex, and Context (outside of this message/forum). The odd capitalization doen't win fans among people who appreciate typographic tradition, and the pronunciation requires that, instead of explaining first how powerful and useful these systems are, one explain the Greek chi and Donald Knuth. It doesn't give a good impression when one's first exposure t= o TeX involves being told one is wrong in how one pronounces a word that is less than 40 years old (The same goes for many open source projects). Further, if the name is brought up in conversation and piques the interest of a potential user, they will have a difficult time later searching for it when they type in contekt or conteckt. The second problem with the ConTeXt name is its shared spelling with context. When I google context and font, I get so many pages imploring me t= o consider the context of my document when choosing between Arial, Times New Roman, and Comic Sans. Many of the things I'll be searching for while using ConTeXt yield thousands of irrelevant pages because of how context can pop up in so many topics that share major keywords with the typesetting process= . Of course, I myself am in no position to advocate a name change, and if the two issues I listed are the price for having a cutting-edge typesetting system, then I'm still a pretty happy camper. But if any of the people who have actually worked really hard to put this together have ever thought about bringing up a branding change, here's my two pence. Scott ----- This is a work of =EF=AC=81ction. Names, characters, places, and incidents= either are the product of the writer's imagination or are used =EF=AC=81ctitiously= , and any resemblance to actual persons, living or dead, businesses, companies, events, or locales is entirely co=C3=AFncidental. --0016363b9a5a5a3f4f04852b7c4d Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable
Sidenote: If anyone has ever considered changing the name of the ConTe= Xt project, I'd like to support that. Name consistency is important, bu= t there are two unnecessary problems that the current name creates.

The first is that the unusual capitalization and pronun= ciation are a barrier to new users. I've used macro packages in the TeX= family for about four years now (though it seems much longer! I can't = believe for how long I was putting out such ugly papers!), but I'm now = consciously trying to remember to pronounce them as tecks, latecks, zeeteck= s, conteckst, etc, and to type them as Tex, Latex, Xetex, and Context (outs= ide of this message/forum). The odd capitalization doen't win fans amon= g people who appreciate typographic tradition, and the pronunciation requir= es that, instead of explaining first how powerful and useful these systems = are, one explain the Greek chi and Donald Knuth. It doesn't give a good= impression when one's first exposure to TeX involves being told one is= wrong in how one pronounces a word that is less than 40 years old (The sam= e goes for many open source projects). Further, if the name is brought up i= n conversation and piques the interest of a potential user, they will have = a difficult time later searching for it when they type in contekt or contec= kt.

The second problem with the ConTeXt name is its shared = spelling with context. When I google context and font, I get so many pages = imploring me to consider the context of my document when choosing between A= rial, Times New Roman, and Comic Sans. Many of the things I'll be searc= hing for while using ConTeXt yield thousands of irrelevant pages because of= how context can pop up in so many topics that share major keywords with th= e typesetting process.

Of course, I myself am in no position to advocate a nam= e change, and if the two issues I listed are the price for having a cutting= -edge typesetting system, then I'm still a pretty happy camper. But if = any of the people who have actually worked really hard to put this together= have ever thought about bringing up a branding change, here's my two p= ence.

Scott

-----
This is a work of =EF=AC=81ctio= n. =C2=A0Names, characters, places, and incidents either are the product of= the writer's imagination or are used =EF=AC=81ctitiously, and any rese= mblance to actual persons, living or dead, businesses, companies, events, o= r locales is entirely co=C3=AFncidental.
--0016363b9a5a5a3f4f04852b7c4d-- --===============1290384744== Content-Type: text/plain; charset="us-ascii" MIME-Version: 1.0 Content-Transfer-Encoding: 7bit Content-Disposition: inline ___________________________________________________________________________________ If your question is of interest to others as well, please add an entry to the Wiki! maillist : ntg-context@ntg.nl / http://www.ntg.nl/mailman/listinfo/ntg-context webpage : http://www.pragma-ade.nl / http://tex.aanhet.net archive : http://foundry.supelec.fr/projects/contextrev/ wiki : http://contextgarden.net ___________________________________________________________________________________ --===============1290384744==--