The pun is tha it's a document on a frying pan... A pan-doc.
But I agree that "simplicity" is not a simple thing to define.


On 12/24/2016 11:23 PM, Kolen Cheung wrote:
> I think almost every concepts above are claimed to be simple. It's just that simple is a very loose requirement and is subjective too.
>
> Can you explain the pun on pan? I don't get it... (may be because I'm not native in English).
>
> And I think the handle on the logo makes the 2 corners on the top left and bottom right too much empty space. If the logo is to be refined, may be the handle can be made much shorter, perhaps thicker, kind of cute way. Another idea to treat the empty space is to put another document on the outer border. But I'm not sure "document within document" has the right message.
>

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