From mboxrd@z Thu Jan 1 00:00:00 1970 X-Msuck: nntp://news.gmane.io/gmane.text.pandoc/24210 Path: news.gmane.io!.POSTED.ciao.gmane.io!not-for-mail From: JM Marcastel Newsgroups: gmane.text.pandoc Subject: Re: RFC: Designing Logo of Pandoc Date: Thu, 16 Jan 2020 04:47:23 -0800 (PST) Message-ID: <58f2389d-dabd-46c3-93e9-e6f10468c4ea@googlegroups.com> References: <20200103120238.y6ob3i52lpzkyxtb@syenite> <921cd6a2-2d51-4c82-bf29-97627318519f@googlegroups.com> <2a2bb039-4d03-474e-922f-b026b5cf7de2@googlegroups.com> <1f155e18-8fdd-4bbf-acf8-5ad5f6fce47d@googlegroups.com> Reply-To: pandoc-discuss-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org Mime-Version: 1.0 Content-Type: multipart/mixed; boundary="----=_Part_3518_623808336.1579178843893" Injection-Info: ciao.gmane.io; posting-host="ciao.gmane.io:159.69.161.202"; logging-data="26633"; mail-complaints-to="usenet@ciao.gmane.io" To: pandoc-discuss Original-X-From: pandoc-discuss+bncBDWYDFOBVUFRBXNWQHYQKGQEWTFEYBY-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org Thu Jan 16 13:47:28 2020 Return-path: Envelope-to: gtp-pandoc-discuss@m.gmane-mx.org Original-Received: from mail-ot1-f55.google.com ([209.85.210.55]) by ciao.gmane.io with esmtps (TLS1.3:ECDHE_RSA_AES_128_GCM_SHA256:128) (Exim 4.92) (envelope-from ) id 1is4Ya-0006sY-EZ for gtp-pandoc-discuss@m.gmane-mx.org; Thu, 16 Jan 2020 13:47:28 +0100 Original-Received: by mail-ot1-f55.google.com with SMTP id d36sf11563218otb.16 for ; Thu, 16 Jan 2020 04:47:28 -0800 (PST) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=googlegroups.com; s=20161025; h=sender:date:from:to:message-id:in-reply-to:references:subject :mime-version:x-original-sender:reply-to:precedence:mailing-list :list-id:list-post:list-help:list-archive:list-subscribe :list-unsubscribe; bh=e81fZZicfZ2dGm6UIFZgos9/4DhGGTFu44AzeQkiQZ4=; b=iTsBPp7I69pX0WGdXa5RnJ32Thu64N7iFjOSiUrppjCHmA3fa+0JqCFDDpJKKKtyje S0H0+Fdu3wtQLUgD8sUlI+GJwdaTTa1+ATzCE73/7YOuYYmtWxp5PKmrH4ueVyuzugrv w+5HsS79DJVfo5/m6UEVFCFLIeiQJfWVJXc00xftFQERjHFTxV78g3cvTifBHCzvoBH2 y579cUbq0tnkVZNuk0DBUdmsnYyPTkHvhuUepIC8ZYNWXO9H35OOhWqkvOTcimz/nnJr zZ0rNpHj6KuXnvY5e+o7qChUyg6LSw8PsdktYxE1sLhtVM1IV2jPImyYS4Y7W/0ME6LC CRtA== X-Google-DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=1e100.net; s=20161025; h=sender:x-gm-message-state:date:from:to:message-id:in-reply-to :references:subject:mime-version:x-original-sender:reply-to :precedence:mailing-list:list-id:x-spam-checked-in-group:list-post :list-help:list-archive:list-subscribe:list-unsubscribe; bh=e81fZZicfZ2dGm6UIFZgos9/4DhGGTFu44AzeQkiQZ4=; b=ru0A3qmmCXV0SyEWLImjAseMSAXQ55d9Lm4Tt+1tBTGh7sZ/GEaCN3pSdu69TBShU/ ABIlGAaRQZIRn+3VqFLvKVH7QJz941Xr2/ZxVJDE83DYnyK5xFVGfTAWKdLRIDzbzqLj 75dizM1GZnlqYWntdUSmqBw9y2SFG3YdpeOysKJqeWOTl4gFlMxMd667i9IjL7gOtPNc bb6iOL/8G+f/EBeGB/8VJ3/+ypRNuxgpWwgCahEnnl3SUKZlmEC9XBfGngCz7N9kzau3 Uh8jm/0BKGXaxC6cMJKgic+jFLpdwj+krAF+FSpTqGB6VNx87WTPJE7O48wIwGu9YH3/ CUOA== Original-Sender: pandoc-discuss-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org X-Gm-Message-State: APjAAAVLLVpVi1Xw9GSeCMM58ZjIaejZYWT/7codETFvHfKrEitNcmxv oEmh0Ppzueu6wCRS5AE/6hY= X-Google-Smtp-Source: APXvYqxKId0cxgP/IHQ73yHdVFT00i8uegrLXvo4E/lOgWrha+wN00brXcmfM1BBzhdhH0graVlhAA== X-Received: by 2002:a9d:21f4:: with SMTP id s107mr1879509otb.102.1579178847464; Thu, 16 Jan 2020 04:47:27 -0800 (PST) X-BeenThere: pandoc-discuss-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org Original-Received: by 2002:aca:895:: with SMTP id 143ls3966852oii.1.gmail; Thu, 16 Jan 2020 04:47:24 -0800 (PST) X-Received: by 2002:a05:6808:6d6:: with SMTP id m22mr3678049oih.138.1579178844629; Thu, 16 Jan 2020 04:47:24 -0800 (PST) In-Reply-To: <1f155e18-8fdd-4bbf-acf8-5ad5f6fce47d-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org> X-Original-Sender: jm-hh8AyDY1G20S+FvcfC7Uqw@public.gmane.org Precedence: list Mailing-list: list pandoc-discuss-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org; contact pandoc-discuss+owners-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org List-ID: X-Google-Group-Id: 1007024079513 List-Post: , List-Help: , List-Archive: , List-Unsubscribe: , Xref: news.gmane.io gmane.text.pandoc:24210 Archived-At: ------=_Part_3518_623808336.1579178843893 Content-Type: multipart/alternative; boundary="----=_Part_3519_1688190381.1579178843893" ------=_Part_3519_1688190381.1579178843893 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Gents, Just to give my 2cents thoughts on this. Image or font is, in essence,=20 saying raster or vector. Raster is an output. Vector is both an input and= =20 an output. That vector can take many forms, a font =E2=80=9Csuitcase=E2=80= =9D (as once=20 called) being one of them. Many companies =E2=80=94 as for instance IBM in our IT world, have had =E2= =80=94 for=20 decades, their logo available as an individual font. But the gold copy of their logo is always a vector drawing in a dedicated= =20 container. That is the one that is in the safe and against which legal=20 cases are instructed. Keep in mind too that a logo has a life, and changes. Look at all the=20 brands you commonly see, they have significantly changed over the years =E2= =80=94 a=20 general trend being: simplification. Your master copy will evolve; hence=20 also the importance of vector. And speaking of legal aspects, relying on a =E2=80=9Cforeign=E2=80=9D font,= even if it is=20 freely available, is not a good approach. If you want to use a specific=20 glyph in a font, then extract it, rotate it, do whatever you want with it,= =20 but keep it separate if it is going to be a logo. (Obviously you need to be cleared legally when using an existing glyph =E2= =80=94=20 but this is out of scope here) What housing format for the gold copy ? PDF is generally considered the=20 most =E2=80=9Cinterchangeable container=E2=80=9D today supported by all maj= or vector=20 drawing software =E2=80=94 forget the software specific formats. What output formats ? A myriad, as many as you need and can support.=20 Predefined raster images in various sizes and formats (PNG, JPG, =E2=80=A6)= ,=20 scalable vector formats (PDF, SVG), fonts (TTF, EOT, WOFF, =E2=80=A6), ... Remember also that a logo is only one component of an organisation=E2=80=99= s visual=20 statement. Another important consideration is the official colour palette.= =20 And your logo must be output in all colours of that palette=E2=80=A6 and ON= LY those=20 colours. Less relevant today, but still always present in the visual statement are= =20 output media considerations =E2=80=94 that is grayscale outputs, 2 or 3 col= our=20 prints, etc. More fuel for thought if required. Cheers Jean-Michel --=20 You received this message because you are subscribed to the Google Groups "= pandoc-discuss" group. To unsubscribe from this group and stop receiving emails from it, send an e= mail to pandoc-discuss+unsubscribe-/JYPxA39Uh5TLH3MbocFF+G/Ez6ZCGd0@public.gmane.org To view this discussion on the web visit https://groups.google.com/d/msgid/= pandoc-discuss/58f2389d-dabd-46c3-93e9-e6f10468c4ea%40googlegroups.com. ------=_Part_3519_1688190381.1579178843893 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable
Hello Gents,

Just to give my= 2cents thoughts on this. Image or font is, in essence, saying raster or ve= ctor. Raster is an output. Vector is both an input and an output. That vect= or can take many forms, a font =E2=80=9Csuitcase=E2=80=9D (as once called) = being one of them.

Many companies =E2=80=94 as for= instance IBM in our IT world, have had =E2=80=94 for decades, their logo a= vailable as an individual font.

But the gold copy = of their logo is always a vector drawing in a dedicated container. That is = the one that is in the safe and against which legal cases are instructed.

Keep in mind too that a logo has a life, and change= s. Look at all the brands you commonly see, they have significantly changed= over the years =E2=80=94 a general trend being: simplification. Your maste= r copy will evolve; hence also the importance of vector.

And speaking of legal aspects, relying on a =E2=80=9Cforeign=E2=80= =9D font, even if it is freely available, is not a good approach. If you wa= nt to use =C2=A0a specific glyph in a font, then extract it, rotate it, do = whatever you want with it, but keep it separate if it is going to be a logo= .

(Obviously you need to be cleared legally when u= sing an existing glyph =E2=80=94 but this is out of scope here)
<= br>
What housing format for the gold copy ? PDF is generally cons= idered the most =E2=80=9Cinterchangeable container=E2=80=9D today supported= by all major vector drawing software =E2=80=94 forget the software specifi= c formats.

What output formats ? A myriad, as many= as you need and can support. Predefined raster images in various sizes and= formats (PNG, JPG, =E2=80=A6), scalable vector formats (PDF, SVG), fonts (= TTF, EOT, WOFF, =E2=80=A6), ...

Remember also that= a logo is only one component of an organisation=E2=80=99s visual statement= . Another important consideration is the official colour palette. And your = logo must be output in all colours of that palette=E2=80=A6 and ONLY those = colours.

Less relevant today, but still always pre= sent in the visual statement are output media considerations =E2=80=94 that= is grayscale outputs, 2 or 3 colour prints, etc.

= More fuel for thought if required.

Cheers
Jean-Michel

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