> What housing format for the gold copy ? PDF is generally considered the most “interchangeable container” today supported by all major vector drawing software — forget the software specific formats. SVG is better if it shall be easy to generate different formats, fonts included, and is also an open standard. Also it is a text based format which seems preferable. That said I still prefer a "structural" logo as Kolen put it. Den tors 16 jan. 2020 13:48JM Marcastel skrev: > Hello Gents, > > Just to give my 2cents thoughts on this. Image or font is, in essence, > saying raster or vector. Raster is an output. Vector is both an input and > an output. That vector can take many forms, a font “suitcase” (as once > called) being one of them. > > Many companies — as for instance IBM in our IT world, have had — for > decades, their logo available as an individual font. > > But the gold copy of their logo is always a vector drawing in a dedicated > container. That is the one that is in the safe and against which legal > cases are instructed. > > Keep in mind too that a logo has a life, and changes. Look at all the > brands you commonly see, they have significantly changed over the years — a > general trend being: simplification. Your master copy will evolve; hence > also the importance of vector. > > And speaking of legal aspects, relying on a “foreign” font, even if it is > freely available, is not a good approach. If you want to use a specific > glyph in a font, then extract it, rotate it, do whatever you want with it, > but keep it separate if it is going to be a logo. > > (Obviously you need to be cleared legally when using an existing glyph — > but this is out of scope here) > > What housing format for the gold copy ? PDF is generally considered the > most “interchangeable container” today supported by all major vector > drawing software — forget the software specific formats. > > What output formats ? A myriad, as many as you need and can support. > Predefined raster images in various sizes and formats (PNG, JPG, …), > scalable vector formats (PDF, SVG), fonts (TTF, EOT, WOFF, …), ... > > Remember also that a logo is only one component of an organisation’s > visual statement. Another important consideration is the official colour > palette. And your logo must be output in all colours of that palette… and > ONLY those colours. > > Less relevant today, but still always present in the visual statement are > output media considerations — that is grayscale outputs, 2 or 3 colour > prints, etc. > > More fuel for thought if required. > > Cheers > Jean-Michel > > -- > You received this message because you are subscribed to the Google Groups > "pandoc-discuss" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to pandoc-discuss+unsubscribe-/JYPxA39Uh5TLH3MbocFF+G/Ez6ZCGd0@public.gmane.org > To view this discussion on the web visit > https://groups.google.com/d/msgid/pandoc-discuss/58f2389d-dabd-46c3-93e9-e6f10468c4ea%40googlegroups.com > > . > -- You received this message because you are subscribed to the Google Groups "pandoc-discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to pandoc-discuss+unsubscribe-/JYPxA39Uh5TLH3MbocFF+G/Ez6ZCGd0@public.gmane.org To view this discussion on the web visit https://groups.google.com/d/msgid/pandoc-discuss/CADAJKhBsiKmsXB4PkMxiN5o%2Bdt8y5EN438g1hTL0sXm%3DJB1tNQ%40mail.gmail.com.