From mboxrd@z Thu Jan 1 00:00:00 1970 X-Msuck: nntp://news.gmane.io/gmane.text.pandoc/24216 Path: news.gmane.io!.POSTED.ciao.gmane.io!not-for-mail From: BPJ Newsgroups: gmane.text.pandoc Subject: Re: RFC: Designing Logo of Pandoc Date: Thu, 16 Jan 2020 22:13:03 +0100 Message-ID: References: <20200103120238.y6ob3i52lpzkyxtb@syenite> <921cd6a2-2d51-4c82-bf29-97627318519f@googlegroups.com> <2a2bb039-4d03-474e-922f-b026b5cf7de2@googlegroups.com> <1f155e18-8fdd-4bbf-acf8-5ad5f6fce47d@googlegroups.com> <58f2389d-dabd-46c3-93e9-e6f10468c4ea@googlegroups.com> Reply-To: pandoc-discuss-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="0000000000002b2306059c484bfe" Injection-Info: ciao.gmane.io; posting-host="ciao.gmane.io:159.69.161.202"; logging-data="117675"; mail-complaints-to="usenet@ciao.gmane.io" To: pandoc-discuss Original-X-From: pandoc-discuss+bncBCWMVYEK54FRB3NDQPYQKGQE2O6JOWI-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org Thu Jan 16 22:13:20 2020 Return-path: Envelope-to: gtp-pandoc-discuss@m.gmane-mx.org Original-Received: from mail-ua1-f55.google.com ([209.85.222.55]) by ciao.gmane.io with esmtps (TLS1.3:ECDHE_RSA_AES_128_GCM_SHA256:128) (Exim 4.92) (envelope-from ) id 1isCS8-000CG5-7c for gtp-pandoc-discuss@m.gmane-mx.org; 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[2607:f8b0:4864:20::332]) by gmr-mx.google.com with ESMTPS id h7si947406vsm.1.2020.01.16.13.13.17 for (version=TLS1_3 cipher=TLS_AES_128_GCM_SHA256 bits=128/128); Thu, 16 Jan 2020 13:13:17 -0800 (PST) Received-SPF: pass (google.com: domain of melroch-Re5JQEeQqe8AvxtiuMwx3w@public.gmane.org designates 2607:f8b0:4864:20::332 as permitted sender) client-ip=2607:f8b0:4864:20::332; Original-Received: by mail-ot1-x332.google.com with SMTP id h9so20672990otj.11 for ; Thu, 16 Jan 2020 13:13:17 -0800 (PST) X-Received: by 2002:a9d:5784:: with SMTP id q4mr3745222oth.278.1579209196247; Thu, 16 Jan 2020 13:13:16 -0800 (PST) In-Reply-To: <58f2389d-dabd-46c3-93e9-e6f10468c4ea-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org> X-Original-Sender: melroch-Re5JQEeQqe8AvxtiuMwx3w@public.gmane.org X-Original-Authentication-Results: gmr-mx.google.com; dkim=pass header.i=@gmail.com header.s=20161025 header.b=O2W5p8JM; spf=pass (google.com: domain of melroch-Re5JQEeQqe8AvxtiuMwx3w@public.gmane.org designates 2607:f8b0:4864:20::332 as permitted sender) smtp.mailfrom=melroch-Re5JQEeQqe8AvxtiuMwx3w@public.gmane.org; dmarc=pass (p=NONE sp=QUARANTINE dis=NONE) header.from=gmail.com Precedence: list Mailing-list: list pandoc-discuss-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org; contact pandoc-discuss+owners-/JYPxA39Uh5TLH3MbocFFw@public.gmane.org List-ID: X-Google-Group-Id: 1007024079513 List-Post: , List-Help: , List-Archive: , List-Unsubscribe: , Xref: news.gmane.io gmane.text.pandoc:24216 --0000000000002b2306059c484bfe Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable > What housing format for the gold copy ? PDF is generally considered the most =E2=80=9Cinterchangeable container=E2=80=9D today supported by all maj= or vector drawing software =E2=80=94 forget the software specific formats. SVG is better if it shall be easy to generate different formats, fonts included, and is also an open standard. Also it is a text based format which seems preferable. That said I still prefer a "structural" logo as Kolen put it. Den tors 16 jan. 2020 13:48JM Marcastel skrev: > Hello Gents, > > Just to give my 2cents thoughts on this. Image or font is, in essence, > saying raster or vector. Raster is an output. Vector is both an input and > an output. That vector can take many forms, a font =E2=80=9Csuitcase=E2= =80=9D (as once > called) being one of them. > > Many companies =E2=80=94 as for instance IBM in our IT world, have had = =E2=80=94 for > decades, their logo available as an individual font. > > But the gold copy of their logo is always a vector drawing in a dedicated > container. That is the one that is in the safe and against which legal > cases are instructed. > > Keep in mind too that a logo has a life, and changes. Look at all the > brands you commonly see, they have significantly changed over the years = =E2=80=94 a > general trend being: simplification. Your master copy will evolve; hence > also the importance of vector. > > And speaking of legal aspects, relying on a =E2=80=9Cforeign=E2=80=9D fon= t, even if it is > freely available, is not a good approach. If you want to use a specific > glyph in a font, then extract it, rotate it, do whatever you want with it= , > but keep it separate if it is going to be a logo. > > (Obviously you need to be cleared legally when using an existing glyph = =E2=80=94 > but this is out of scope here) > > What housing format for the gold copy ? PDF is generally considered the > most =E2=80=9Cinterchangeable container=E2=80=9D today supported by all m= ajor vector > drawing software =E2=80=94 forget the software specific formats. > > What output formats ? A myriad, as many as you need and can support. > Predefined raster images in various sizes and formats (PNG, JPG, =E2=80= =A6), > scalable vector formats (PDF, SVG), fonts (TTF, EOT, WOFF, =E2=80=A6), ..= . > > Remember also that a logo is only one component of an organisation=E2=80= =99s > visual statement. Another important consideration is the official colour > palette. And your logo must be output in all colours of that palette=E2= =80=A6 and > ONLY those colours. > > Less relevant today, but still always present in the visual statement are > output media considerations =E2=80=94 that is grayscale outputs, 2 or 3 c= olour > prints, etc. > > More fuel for thought if required. > > Cheers > Jean-Michel > > -- > You received this message because you are subscribed to the Google Groups > "pandoc-discuss" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to pandoc-discuss+unsubscribe-/JYPxA39Uh5TLH3MbocFF+G/Ez6ZCGd0@public.gmane.org > To view this discussion on the web visit > https://groups.google.com/d/msgid/pandoc-discuss/58f2389d-dabd-46c3-93e9-= e6f10468c4ea%40googlegroups.com > > . > --=20 You received this message because you are subscribed to the Google Groups "= pandoc-discuss" group. To unsubscribe from this group and stop receiving emails from it, send an e= mail to pandoc-discuss+unsubscribe-/JYPxA39Uh5TLH3MbocFF+G/Ez6ZCGd0@public.gmane.org To view this discussion on the web visit https://groups.google.com/d/msgid/= pandoc-discuss/CADAJKhBsiKmsXB4PkMxiN5o%2Bdt8y5EN438g1hTL0sXm%3DJB1tNQ%40ma= il.gmail.com. --0000000000002b2306059c484bfe Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable
> What housing format for the gold copy ? PDF is gener= ally considered the most =E2=80=9Cinterchangeable container=E2=80=9D today = supported by all major vector drawing software =E2=80=94 forget the softwar= e specific formats.

SVG is= better if it shall be easy to generate different formats, fonts included, = and is also an open standard. Also it is a text based format which seems pr= eferable. That said I still prefer a "structural" logo as Kolen p= ut it.

Den tors 16 jan. 2020 13:48JM Marcastel <jm-hh8AyDY1G20S+FvcfC7Uqw@public.gmane.org> skrev:
Hello Gents,

J= ust to give my 2cents thoughts on this. Image or font is, in essence, sayin= g raster or vector. Raster is an output. Vector is both an input and an out= put. That vector can take many forms, a font =E2=80=9Csuitcase=E2=80=9D (as= once called) being one of them.

Many companies = =E2=80=94 as for instance IBM in our IT world, have had =E2=80=94 for decad= es, their logo available as an individual font.

Bu= t the gold copy of their logo is always a vector drawing in a dedicated con= tainer. That is the one that is in the safe and against which legal cases a= re instructed.

Keep in mind too that a logo has a = life, and changes. Look at all the brands you commonly see, they have signi= ficantly changed over the years =E2=80=94 a general trend being: simplifica= tion. Your master copy will evolve; hence also the importance of vector.

And speaking of legal aspects, relying on a =E2=80= =9Cforeign=E2=80=9D font, even if it is freely available, is not a good app= roach. If you want to use =C2=A0a specific glyph in a font, then extract it= , rotate it, do whatever you want with it, but keep it separate if it is go= ing to be a logo.

(Obviously you need to be cleare= d legally when using an existing glyph =E2=80=94 but this is out of scope h= ere)

What housing format for the gold copy ? PDF i= s generally considered the most =E2=80=9Cinterchangeable container=E2=80=9D= today supported by all major vector drawing software =E2=80=94 forget the = software specific formats.

What output formats ? A= myriad, as many as you need and can support. Predefined raster images in v= arious sizes and formats (PNG, JPG, =E2=80=A6), scalable vector formats (PD= F, SVG), fonts (TTF, EOT, WOFF, =E2=80=A6), ...

Re= member also that a logo is only one component of an organisation=E2=80=99s = visual statement. Another important consideration is the official colour pa= lette. And your logo must be output in all colours of that palette=E2=80=A6= and ONLY those colours.

Less relevant today, but = still always present in the visual statement are output media consideration= s =E2=80=94 that is grayscale outputs, 2 or 3 colour prints, etc.

More fuel for thought if required.

Cheers
Jean-Michel

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