A backslash before the apostrophe `\'` should give you a straight ' and
`’` should give you a Unicode apostrophe/right single quotation mark.
If you are using LaTeX to produce PDF `\'` should in effect give you a
Unicode apostrophe, at least if you don't use `--to latex+smart` (I think;
I'm not near a machine with LaTeX installed right now.)

Den ons 27 juli 2022 22:50Claudio Di Vita <claudio.divita-Re5JQEeQqe8AvxtiuMwx3w@public.gmane.org> skrev:

> When I convert my markdown document to pdf, I notice that when a string is
> within two apostrophes (the ' character), the apostrophe is rendered like a
> left single quote.
>
> Is there any way to change this behaviour ?
>
> Thanks a lot, cheers
>
> Claudio
>
> --
> You received this message because you are subscribed to the Google Groups
> "pandoc-discuss" group.
> To unsubscribe from this group and stop receiving emails from it, send an
> email to pandoc-discuss+unsubscribe-/JYPxA39Uh5TLH3MbocFF+G/Ez6ZCGd0@public.gmane.org
> To view this discussion on the web visit
> https://groups.google.com/d/msgid/pandoc-discuss/CAMBF16v%2B260F8GOnVNNHDWmwwhifzt3kfRgL87ThSzkdgYdpAQ%40mail.gmail.com
> <https://groups.google.com/d/msgid/pandoc-discuss/CAMBF16v%2B260F8GOnVNNHDWmwwhifzt3kfRgL87ThSzkdgYdpAQ%40mail.gmail.com?utm_medium=email&utm_source=footer>
> .
>

-- 
You received this message because you are subscribed to the Google Groups "pandoc-discuss" group.
To unsubscribe from this group and stop receiving emails from it, send an email to pandoc-discuss+unsubscribe-/JYPxA39Uh5TLH3MbocFF+G/Ez6ZCGd0@public.gmane.org
To view this discussion on the web visit https://groups.google.com/d/msgid/pandoc-discuss/CADAJKhDFiKANSFK20C0qMfFJ2-v6D6AXzAYM%3DY5y8u_sFd8BAw%40mail.gmail.com.