If we go this route, we can also ask the question: should we follow the practice of `\LaTeX` that whenever the name of pandoc is used, it is written in that way. Perhaps a build in macro `\pandoc` that prints e.g. PAN|d|o|c| (with the bold, etc.)

Just to mention a variant of the idea: **Pan** `d` `o` `c`: the code makes a box around the character, also looks like a document. And the capitalization reflects the correct capitalization of Pandoc. The space between them might be ugly though. I am not currently on a computer to figure out if the space can be gotten rid of. But at the very least we might be able to do it in native format.