Let me choose where to start ...

1- To have a logo that is text based and simple is nice, but what you count as a "minus" point on Knuth's design was in fact very intentional -- the TeX logo, executed by "\TeX" exhibits carefully crafted kerning of the characaters, that back in 1979 only TeX was able to do and right now if you try repeating it in InDesign you will see how hard it is to reproduce it.

2- Now your choice of Computer Modern is really really off! CM was designed for another time and another computer technology and another screen resolution 72 dpi rather than the retina displays we use right now. Even after re-designs and adaptations over the years to accommodate for new font technology, it is unreadable on the preferred reading devices of our times like iPad and high resolution phones. The choice of slanted is even worst - look at the kerning between the "o" and the "c" in your PDF file.

Paulo Ney

On Wed, Aug 19, 2015 at 4:00 AM, BP Jonsson <bpj-J3H7GcXPSITLoDKTGw+V6w@public.gmane.org> wrote:

Den 2015-08-16 21:33, Stefan Björk skrev:

Just play around with the characters. Make it simple. there are plenty of
possibilities.

*If* Pandoc is going to have a logo I think we should learn from history:

* +1 Knuth designed a logo for TeX which could be reproduced by *tex* the program without relying on any image file.

* -1 He didn't make it simple enough: it was and is hard to reproduce with other tools.

Thus a Pandoc logo should be possible to reproduce with pandoc and the tools pandoc uses and caters for, without the need for any special tools, fonts, images or drawing skill.

Therefore I suggest a logo which is the word 'Pandoc' in an italic 'typewriter' font, with an asterisk on either side. I prefer the Computer Modern italic typewriter font, because it looks both italic and typewriter-like, but any italic typewriter font should do.

Such a logo can be easily reproduced with code like the following.

docbook:

: ``` <emphasis><literal>*Pandoc*</literal></emphasis> ```

html:

: ``` <em><code>*Pandoc*</code></em> ```

latex:

: ``` \emph{\texttt{*Pandoc*}} ```

markdown:

: ``` *`*Pandoc*`* ```

mediawiki:

: ``` ''<code>*Pandoc*</code>'' ```

rst:

: ``` *``*Pandoc*``* ```

textile:

: ``` _@*Pandoc*@_ ```

When there *is* need for something icon-like (although to me icon and CLI don't really go together) the equivalent of `` *`*P*`* ``, possibly framed, can be used.

/bpj

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