Hi @Kolen

Can you explain the pun on pan? I don't get it... (may be because I'm not 
> native in English).
>
>
pun: a joke exploiting the different possible meanings of a word or the 
fact that there are words which sound alike but have different meanings.

more than all I though it was also self-referential to the "pun" itself 
(being "pan" pronounced in a very closely manner)
 

> And I think the handle on the logo makes the 2 corners on the top left and 
> bottom right too much empty space. If the logo is to be refined, may be the 
> handle can be made much shorter, perhaps thicker, kind of cute way.
>

I absolutely agree. I had some dfficoulties though, I've googled for pans 
icons and realized that most of them were not clearly perceivable as frying 
pans — like you said, it can be mistaken for a  magnifying glass.

In monochrome is difficoult to render the border of the pan.
 

> Another idea to treat the empty space is to put another document on the 
> outer border. But I'm not sure "document within document" has the right 
> message.
>

Maybe the best thing is to try ideas directly in some graphic design 
software — seeing is stronger than imagining. Sometimes I got best results 
by just playing around until I got an image that clicked as being the right 
one.

The reason why I liked the frying pan is because there are also other 
linguistic association with cookery: 


   - We usually have a "Cookbook" for everything computer-related.
   - Markdown comes in "flavors" — again, a taste/food association
   - There are quite a few tools out there with names like "Chef", 
   "Gourmet", ecc.

But really, it was more a proposal to look into a logo which could be 
simple and immediate.

I've found some of the logo ideas/sketches presente here as being a bit too 
sofistaced — which doesn't mean I don't personally like them, I'm just 
saying they might convey an image of pandoc being a complicate tool, for 
experts-only.

References to Greek, mythology, maths symbols, and the like, are probably 
going to convey an image of complexity which might constrast with pandoc's 
nature as a tool that simplifies task, rather than adding complexity.

Triangles tend to be associated with corporate logos. I think there is an 
expectation when it comes to logos, somehow we have an average perception 
of what a corporate logo should like like, and what a FOSS software logo 
might look like. For example, many popular FOSS projects have logos 
depicting animals, or simple icons-like images. Corporate logos tend to 
focus on geometrical shapes like triangles, square, circles. Apple is an 
evident exception — and its logo has been very successful and popular.

Of course, these are general consideration, not exact rules.

Symbols are really a complicate subject matter. Artists warn us that "a 
pipe is not always a pipe", but psychonalists admit that "a cigar sometimes 
is just a cigar". 
The layman is left wondering what he has been *really *smoking all of his 
life — and not without the feeling that symbols-experts have been hidying 
something from him, or that they are jusging him somehow negatively.

I say: "A frying pan is just a frying pan!"

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