OK I'm posting my solution in case it helps anyone... as stupid as it was:

Spaces. Make sure there are no leading spaces before the exclamation point. 

On Thursday, August 20, 2020 at 10:18:21 PM UTC-4 Gavin wrote:

> Hi all,
>
> I've been testing out a simple conversion from a file written in markdown 
> into html, and for the life of me I can't figure out why pandoc isn't 
> converting my image. Everything else seems to convert just fine.
>
> Here's an the relevant syntax in my markdown file:
>
>         ![test](
> https://www.howtogeek.com/wp-content/uploads/2007/09/image70.png)
>
> The link is just an example for testing purposes. When I run the command:
>
> pandoc -s -o example.html example.md
>
> Everything works just fine *except* right in the html I have "![test](
> https://www.howtogeek.com/wp-content/uploads/2007/09/image70.png)" not at 
> all converted.
>
> Any ideas on what I'm doing wrong?
>

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