On Jan 10, 2022, at 12:33 PM, Larry McVoy <lm@mcvoy.com> wrote:

TeX looks better but you instantly know it is
TeX, it has a particular look.

Perhaps you’re thinking of documents using Computer Modern fonts,
typeset using LaTeX’s document classes. Check out the examples here:
 https://tex.stackexchange.com/questions/1319/showcase-of-beautiful-typography-done-in-tex-friends