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From: Justin Dorfman <justindorfman@gmail.com>
To: Bart Schaefer <schaefer@brasslantern.com>
Cc: Philippe Troin <phil@fifi.org>, Zsh hackers list <zsh-workers@zsh.org>
Subject: Re: Logo
Date: Mon, 15 Jul 2019 14:07:00 -0700	[thread overview]
Message-ID: <CAEjOAVqQNJHDiTEUFvt1xJieO5fwwQ1bJZWpZTSNRRaVSXsp4Q@mail.gmail.com> (raw)
In-Reply-To: <CAH+w=7aRq2Qtrt8EiuvJi7+XW51G7iQr1EZj46R5d5ui0N1Zeg@mail.gmail.com>

[-- Attachment #1: Type: text/plain, Size: 4489 bytes --]

Hey Bart,

> I'm still not especially excited by the open circles at the ends of the Z
(what are they meant to convey?)

Noted. TBH nothing, just a design idea they had.

> but among the first five suggestions in this round I prefer the color
scheme of #2 (the black background).  I otherwise essentially agree with
Phil's comments.

Awesome noted.

@everyone else, doing my best to respond. Got a few fires to put out this
week.

Regards,

Justin Dorfman
@jdorfman <http://www.twitter.com/jdorfman>


On Fri, Jul 12, 2019 at 11:46 AM Bart Schaefer <schaefer@brasslantern.com>
wrote:

> I'm still not especially excited by the open circles at the ends of the Z
> (what are they meant to convey?) but among the first five suggestions in
> this round I prefer the color scheme of #2 (the black background).  I
> otherwise essentially agree with Phil's comments.
>
>
> On Fri, Jul 12, 2019, 11:22 AM Philippe Troin <phil@fifi.org> wrote:
>
>> Justin,
>>
>> I'll throw in my 2 cents.
>> First thanks for the work, it looks great.
>>
>> From all 10 icons in this round, my personal favorite is copy 3.
>> I like the subdued Z graphic, and the name of the project being clearly
>> visible.
>> If I had to change a couple of things, I would try:
>>  * using lower case instead of small caps: this is the way I think most
>>    people see the string "zsh" in their daily life.
>>  * using italic, so that "zsh" slants the same way as the stylized Z,
>>    giving a sense of forward motion.
>>  * Maybe I'd try extending the bottom horizontal part of the stylized Z
>>    and have the string "zsh" or "sh" rendered over this extended bottom
>>    Z leg.  Scuse' the ASCII graphics and wrong aspect ratio:
>>       o---,
>>          /
>>         /     zsh
>>        /
>>        `--------------o
>>
>> This is what I don't like about some other logos:
>>  * For logos 6-10, I don't really see "zsh" initially, just "sh".  It
>>    takes an extra step to think about or see "zsh" in the logo.  Maybe
>>    making the stylized Z smaller would help here.
>>  * I think number 4 is too dark/heavy.
>>  * I don't like the font on number 5, just a personal taste.
>>  * I don't like the bottom vertical alignment on number 2, it doesn't
>>    feel natural.
>>  * In number 1, I think that "zsh" all lower-case would work better
>>    than the initialed "Zsh", see first bullet above for the rationale.
>>
>> Thank you again for the great looking logos!
>>
>> Phil.
>>
>> On Thu, 2019-07-11 at 19:45 -0700, Justin Dorfman wrote:
>> > Hey Everyone,
>> >
>> > I gave our designer the feedback and this is what he came back with
>> > https://cl.ly/aca8f4c2ecab
>> >
>> > I think the icons are great, but the wordmarks need work. I've been
>> > playing
>> > with different fonts and I'm just not happy yet
>> > https://cl.ly/b92d660678b9
>> >
>> > Look forward to your feedback.
>> >
>> >
>> > Regards,
>> >
>> > Justin Dorfman
>> > @jdorfman <http://www.twitter.com/jdorfman>
>> >
>> >
>> > On Tue, Jul 2, 2019 at 9:55 AM Sebastian Gniazdowski <
>> > sgniazdowski@gmail.com>
>> > wrote:
>> >
>> > > On Fri, 28 Jun 2019 at 12:13, Stephane Chazelas
>> > > <stephane.chazelas@gmail.com> wrote:
>> > > > 2019-06-27 16:20:31 -0700, Bart Schaefer:
>> > > > [...]
>> > > > > Now that you mention it, I'm curious how orange and black got
>> > > > > chosen
>> > > > > in the first place?  Is it because zsh was invented at
>> > > > > Princeton?
>> > > > [...]
>> > > >
>> > > > Sorry for throwing a completely unrelated idea late to the
>> > > > party, but when the idea of a new zsh logo was first mentioned,
>> > > > one thing that came to my mind was a "ZSH" made with multicolor
>> > > > lego bricks to reflect the multi-faced, modular nature of zsh
>> > > > (and it can be shaped any way you want; playdough would also
>> > > > work there I guess).
>> > > >
>> > > > Maybe not the best image for a shell as lego bricks may convey
>> > > > some "building" meaning which do not as directly apply to a
>> > > > shell as to other tools.
>> > >
>> > > I would agree that the lego bricks convey the 'building" meaning,
>> > > which to me appears as a "free your mind" sense, which if shared
>> > > among
>> > > other people would be an useful one for Zsh as the message to
>> > > convey
>> > > about itself.
>> > >
>> > >
>> > > --
>> > > Sebastian Gniazdowski
>> > > News: https://twitter.com/ZdharmaI
>> > > IRC: https://kiwiirc.com/client/chat.freenode.net:+6697/#zplugin
>> > > Blog: http://zdharma.org
>> > >
>>
>>

  parent reply	other threads:[~2019-07-15 21:07 UTC|newest]

Thread overview: 42+ messages / expand[flat|nested]  mbox.gz  Atom feed  top
2019-06-04 23:37 Logo Justin Dorfman
2019-06-04 23:56 ` Logo Jérémie Roquet
2019-06-05  0:09   ` Logo Justin Dorfman
2019-06-05  0:13     ` Logo Andrew J. Rech
2019-06-05  0:43       ` Logo Justin Dorfman
2019-06-05  7:56 ` Logo Oliver Kiddle
2019-06-05 15:52   ` Logo Bart Schaefer
2019-06-05 16:50     ` Logo Justin Dorfman
2019-06-06 20:12       ` Logo Peter Stephenson
2019-06-07  0:26         ` Logo Justin Dorfman
2019-06-14 20:55           ` Logo Justin Dorfman
2019-06-15  9:39             ` Logo Jérémie Roquet
2019-06-27 17:13               ` Logo Justin Dorfman
2019-06-27 20:23                 ` Logo Bart Schaefer
2019-06-27 20:34                   ` Logo Bart Schaefer
2019-06-27 21:13                 ` Logo Sebastian Gniazdowski
2019-06-27 21:35                   ` Logo Bart Schaefer
2019-06-27 22:51                   ` Logo Oliver Kiddle
2019-06-27 23:20                     ` Logo Bart Schaefer
2019-06-28 10:12                       ` Logo Stephane Chazelas
2019-06-28 19:58                         ` Logo Justin Dorfman
2019-07-02 16:54                         ` Logo Sebastian Gniazdowski
2019-07-12  2:45                           ` Logo Justin Dorfman
2019-07-12 18:21                             ` Logo Philippe Troin
2019-07-12 18:46                               ` Logo Bart Schaefer
2019-07-13 12:01                                 ` Logo Oliver Kiddle
2019-07-15 21:07                                 ` Justin Dorfman [this message]
2019-07-15 21:30                                   ` Logo Bart Schaefer
2019-07-16  9:55                                   ` Logo Daniel Shahaf
2019-07-16 10:05                                     ` Logo Daniel Shahaf
2019-07-19 20:15                                       ` Logo Justin Dorfman
2019-07-19 21:07                                         ` Logo Daniel Shahaf
2019-07-19 21:14                                           ` Logo Bart Schaefer
2019-07-19 21:17                                         ` Logo Bart Schaefer
2019-07-19 21:30                                           ` Logo Daniel Shahaf
2019-07-19 21:33                                             ` Logo Bart Schaefer
2019-07-20  8:58                                         ` Logo Oliver Kiddle
2019-07-15 20:56                               ` Logo Justin Dorfman
2019-07-12 19:12                             ` Logo Sebastian Gniazdowski
2019-07-13 12:33                               ` Logo Sebastian Gniazdowski
2019-07-13 13:09                                 ` Logo Bart Schaefer
     [not found]               ` <CAEjOAVooT9+U8Cp4FrU7Qo95-AzzyFuF-XxDMGFVWuCC5z-7Qg@mail.gmail.com>
2019-06-27 21:38                 ` Logo Jérémie Roquet

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