Re: Logo

[Bart Schaefer <schaefer@brasslantern.com>]

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I'm still not especially excited by the open circles at the ends of the Z
(what are they meant to convey?) but among the first five suggestions in
this round I prefer the color scheme of #2 (the black background).  I
otherwise essentially agree with Phil's comments.


On Fri, Jul 12, 2019, 11:22 AM Philippe Troin <phil@fifi.org> wrote:

> Justin,
>
> I'll throw in my 2 cents.
> First thanks for the work, it looks great.
>
> From all 10 icons in this round, my personal favorite is copy 3.
> I like the subdued Z graphic, and the name of the project being clearly
> visible.
> If I had to change a couple of things, I would try:
>  * using lower case instead of small caps: this is the way I think most
>    people see the string "zsh" in their daily life.
>  * using italic, so that "zsh" slants the same way as the stylized Z,
>    giving a sense of forward motion.
>  * Maybe I'd try extending the bottom horizontal part of the stylized Z
>    and have the string "zsh" or "sh" rendered over this extended bottom
>    Z leg.  Scuse' the ASCII graphics and wrong aspect ratio:
>       o---,
>          /
>         /     zsh
>        /
>        `--------------o
>
> This is what I don't like about some other logos:
>  * For logos 6-10, I don't really see "zsh" initially, just "sh".  It
>    takes an extra step to think about or see "zsh" in the logo.  Maybe
>    making the stylized Z smaller would help here.
>  * I think number 4 is too dark/heavy.
>  * I don't like the font on number 5, just a personal taste.
>  * I don't like the bottom vertical alignment on number 2, it doesn't
>    feel natural.
>  * In number 1, I think that "zsh" all lower-case would work better
>    than the initialed "Zsh", see first bullet above for the rationale.
>
> Thank you again for the great looking logos!
>
> Phil.
>
> On Thu, 2019-07-11 at 19:45 -0700, Justin Dorfman wrote:
> > Hey Everyone,
> >
> > I gave our designer the feedback and this is what he came back with
> > https://cl.ly/aca8f4c2ecab
> >
> > I think the icons are great, but the wordmarks need work. I've been
> > playing
> > with different fonts and I'm just not happy yet
> > https://cl.ly/b92d660678b9
> >
> > Look forward to your feedback.
> >
> >
> > Regards,
> >
> > Justin Dorfman
> > @jdorfman <http://www.twitter.com/jdorfman>
> >
> >
> > On Tue, Jul 2, 2019 at 9:55 AM Sebastian Gniazdowski <
> > sgniazdowski@gmail.com>
> > wrote:
> >
> > > On Fri, 28 Jun 2019 at 12:13, Stephane Chazelas
> > > <stephane.chazelas@gmail.com> wrote:
> > > > 2019-06-27 16:20:31 -0700, Bart Schaefer:
> > > > [...]
> > > > > Now that you mention it, I'm curious how orange and black got
> > > > > chosen
> > > > > in the first place?  Is it because zsh was invented at
> > > > > Princeton?
> > > > [...]
> > > >
> > > > Sorry for throwing a completely unrelated idea late to the
> > > > party, but when the idea of a new zsh logo was first mentioned,
> > > > one thing that came to my mind was a "ZSH" made with multicolor
> > > > lego bricks to reflect the multi-faced, modular nature of zsh
> > > > (and it can be shaped any way you want; playdough would also
> > > > work there I guess).
> > > >
> > > > Maybe not the best image for a shell as lego bricks may convey
> > > > some "building" meaning which do not as directly apply to a
> > > > shell as to other tools.
> > >
> > > I would agree that the lego bricks convey the 'building" meaning,
> > > which to me appears as a "free your mind" sense, which if shared
> > > among
> > > other people would be an useful one for Zsh as the message to
> > > convey
> > > about itself.
> > >
> > >
> > > --
> > > Sebastian Gniazdowski
> > > News: https://twitter.com/ZdharmaI
> > > IRC: https://kiwiirc.com/client/chat.freenode.net:+6697/#zplugin
> > > Blog: http://zdharma.org
> > >
>
>